Churches can learn more about how to reach the people in their communities and discover training opportunities for their leaders.

A demographic profile, based on U.S. Census data, can reveal important information about the ages, income and education levels and racial mix of your community. It can also help you spot population trends and see important implications for your church and its ministry.

Included with your demographic profile is a MOSAIC lifestyle segmentation report, based on age, income, and ethnicity. This report provides general information about people's hobbies, interests and family structure.

An annual church letter profile (ACP) report, showing your church’s statistics for the past 20 years, is also included with your demographic profile.

Using your church's membership list, we can create a map showing where your members live in relationship to your church.

A list of ABSC staff members who are available to assist you in understanding what this data can mean for your church is included in your report.

Demographic studies are provided free of charge to Arkansas Baptist churches as a ministry of the Cooperative Program.  To order your study, contact Karen Smith at 1.800.838.2272 (toll-free in Ark.) or 376.4791, ext. 5190 in the Little Rock area.

Helpful links:

Freedemographics.com - a free and unlimited use demographic market analysis website.

U.S. Census website - population, housing, economic and geographic data from the U.S. Census bureau.  

The American Religion Data Archive - The ARDA allows you to interactively explore the highest quality data on American and international religion using online features for generating national profiles, maps, church membership overviews, denominational heritage trees, tables, charts, and other summary reports. Over 350 data files are available for online preview and most can be downloaded for additional research.

Center for Missional Research (NAMB) - The Knowing Church and Knowing Culture FACT FILE sections contain over 1000 PowerPoint® slides and other downloadable research reports in Adobe PDF format, charts and data in Excel® to help you prepare for your next sermon, presentation or strategic planning session.

The Barna Group - Every year, Barna Research conducts hundreds of thousands of dollars worth of research about the intersection of faith and culture in the U.S.