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mediaDoes your church use media on a regular basis? Whatever your answer may be, we can all agree that the use of media in churches has greatly increased in recent years.  Media and technology are revolutionizing the way we communicate with people in our church.

Many people have the wrong idea about the use of media in their church. Instead of embracing the technology, people tend to shy away due to common misconceptions. Take a look at the top five myths of church media today.

1. “It costs too much.” This is the biggest myth out there. While technology can mean a big price tag, there are still many cost effective options out there. Cost really is determined by your church’s needs.  If your church feels the need to start a broadcast television ministry or have a professional studio quality recording of every sermon, then yes, it will cost you some money. But, if you just need a computer and a projector to help enhance your Sunday morning worship, you can get a great setup for around $1,000. When you look at the cost over five years, you are looking at around $200 a year to expand the possibility for more media in your church. Just as you would for any new building cost, you have to view equipment the same way.  Your church media needs must be looked at as a 3-5 year investment into the future of the church.
2. “Only the younger generation uses media.” This myth is a tricky one. While the younger generation does use media a lot more than the older generation, the fact remains that everyone has been exposed to some kind of media. Most likely, at some point, everyone in your church, no matter the demographics, has seen a television show or a movie. This is a form of media.

The internet has been around for more than 15 years, and according to the Pew Research Center’s Internet & American Life Project, 53% of American adults age 65 and older use the internet or email. Social media has been around for 8 years, and 34% of internet users age 65 and older use social networking sites such as Facebook. People use these technologies and we need to continue the effort to make it multigenerational.

For more info about Facebook, check out this article.

3. “Our church website doesn’t matter.” This myth is one that people need to start taking more seriously. You don’t have to have the greatest website in the world, but it might be time to change it up.

People today are extremely connected to the internet and their main source of information is from Google. If someone is new to your area and doesn’t know anybody, most likely they will “Google” churches nearest them. If you don’t have a church website or your website doesn’t look updated, they probably won’t consider coming. We have to understand that people today are not as open to the idea of showing up to your church without knowing some information about it. Consider your church website as an informational landing page that invites new people to join you for services.

4. “It’s too difficult to learn.” This myth is the easiest to fix. The Arkansas Baptist State Convention offers training and can provide you with information about church media. Once you learn how to use the media, it becomes second nature and doesn’t take very much time. The idea of media is to make your life easier and free up your time.

If you still feel overwhelmed and don’t need something else to pile onto your workload, try thinking outside the box. Most likely there is someone in your church that might know more than you about certain areas of media and would love the opportunity to serve in the church. This is a great way to get your members to buy into the church. Starting a new ministry gives them a sense of worth and allows them to do what God has naturally gifted them to do.

5. “We will be fine without it.” This myth might have been the case a few years ago, but in today’s media-driven society, we can’t choose to ignore it any longer. This is something that we, as a church, did not choose but we nevertheless must embrace. We have to start thinking about the future and the involvement of children. From birth, children are exposed to things like ipads and iphones. If they spend time on these items and then come to church where nothing is similar to what they experience on a regular basis, it will be hard to get them interested in a church that doesn’t embrace these technologies. We as a church community need to step up in this area if we are going to reach the younger generation.

If you are interested in learning more about church media but don’t know where to start, contact Matt Ramsey with the Executive Support Team for the ABSC, at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 501-376-4791,  ext. 5158, to discuss your church media needs.

Matt RamseyMatt Ramsey serves in the area of Information and Communications for the Arkansas Baptist State Convention. Matt loves watching movies and playing sports in his spare time. He and his wife Jessica live in Maumelle, Arkansas.

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